Many experts have claimed that having a clearly defined niche for your site is
extremely important when you want to develop accumulative income from all your
websites.We’ve previously looked at how niche markets are related to making money and now
I’ll like to deal with the subject of making money without a clearly defined
niche.Before that, let’s take a look at how most people generate income by positioning
themselves within a niche. While there are many ways to make money online by
going niche, they all commonly involve creating websites for various purposes.
These include the referral of interested visitors to other websites in order to
earn commissions or the use of your own site to make money through advertising
or the promotion of services and products.
Ways of Making Money Within a Niche
        Here is a short list of ways people use to make money within a niche. While
these apply to niche businesses or sites, one should note that these methods can
be equally applied to websites without a defined niche, although the results may
differ.
1. Create a product within a specific niche and get other affiliates to promote
your product. Alternatively, set up your own online retail store and sell the
product directly or distribute it to major online retailers like Amazon.com
2. Establish multiple niche mini-sites and landing pages around specific
keywords/topics and make money by referring visitors to the merchant’s
webpage. This does not involve regular content creation and largely involves
link building and getting traffic to completed websites.
3. Develop blogs in multiple niches and update them regularly. You should
eventually generate income through the display of contextual advertising,
direct ads, affiliate programs and the sale of editorial content.
4 .Sell your services through your website. This is suitable for web-based
services like web design, programming or copywriting and online businesses or
firms specializing in client-specific work.
5  Build online communities around a specific niche topic (e.g. amateur
filmmaking) and then generate income through the usual monetization channels.
Paid subscriptions work especially well for online communities or websites
with a loyal following.
Can You Make Money Without a Distinctive Niche?
Many people recently asked if it was possible to make money
from a website without a niche. Like many other bloggers.
These sorts of personal or general websites do not have an apparent theme,
although regular visitors do have a good grasp of what the site is all about. My
answer to his question is yes, it is possible to generate some real income even
you don’t have a website with a clearly defined niche.

But….There is no Such Thing as a Niche-less Site
Every site has a niche. Even the personal blogs which are full of random content
about everything. You’re not niche-less. You’re just at the far end of the Long
Tail. If there is a computer gaming niche, there is a “22 year old American male
passionate about movies and gaming” niche. If there is a Yoga niche, there’s a
“50 year old woman taking yoga for the first time and keeping a journal” niche.
It’s slightly more obscure and less cookie-cutter, but there is an audience out
there that will look at your website and classify it into a mold which suits
THEIR interests. Your site might look like a mess of unrelated trajectories to
you but to someone else, it makes perfect and coherent sense.
Generating Income from a Site With a General Niche
The idea of niche markets is sometimes overrated. Some internet marketing
experts stress that niches are very important and keyword or niche research is
essential before starting any website. Niche selection is useful but it doesn’t
ultimately determine how much money you can make from every website.
The amount of web traffic you get and how you takeadvantage of the attention
you receive is far more essential for making money from any website.
Two key factors should be considered

 Traffic building and Audience Loyalty Traffic is Money. The more traffic you have, the more money you will make from  your website. Because of its general content, these sites can and should be  marketed to everyone. Boing Boing is a good example of a profitable general  interest blog (over $1 million/year). General or personal sites can do very well with social websites like Digg, Reddit or StumbleUpon. Correspondingly, not all niche sites will work well
with these social communities (unless a viral link bait is used). Take advantage of a non-niche site’s ability to work the social media crowd. Audience loyalty. Getting a supportive and loyal audience is very useful when you want to target specific niche markets with other projects in the future. Leverage your existing site traffic and funnel it to your other sites. Traffic and income flows in from multiple locations once you have your foot in several related niches. Use your general site as a launching pad and establish a symbiotic relationship between your online properties.
How to Quickly Position Your Website Within a Distinctive Niche
Here are guidelines for webmasters who might want to position their site, in
order to better connect with a niche market. These tips are very easy to
implement for both new or old websites.
Change Your Site title or tagline. This is the quickest way to develop a niche
for your website. Taglines and title tags for site homepage have a strong
effect on how visitors and search engines perceive your website. Add a tagline
to your header or logo and you’ll immediately be positioned within a niche.

Revamp Your Internal Site Structure. The second most important point to note
here is to determine how visitors access information on your site. If you are
narrowing your focus, remove irrelevant webpages and shift general content
into one overall webpage or category. Create new categories and webpages which
indicate your focus on the niche topic.
Connect with Your Niche Community. The third step is to spend more time
networking with other webmasters or business owners in your niche. Promote
your website within niche online communities like social websites or forums.
This is essential for getting new audiences who have never heard of your site
before or overlooked it previously, because it wasn’t what they needed.
More to Come on Niche Marketing
Webmastering is a knowledge-based practice and the more you learn about topics
like search engine optimization or marketing, the more you come to have
different views of your own websites.
There is a lot more to be said on niche marketing but these are some of the key
points I wanted to highlight on the topic of making money without a defined
niche.
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